Businesses know how to make money through innovation. Before I founded 2C Energy, I spent fifteen years at Southwestern Energy, the fifth largest producer of natural gas in the United States. Any business depends on its relationship with the community where you are working. We knew our company depended on water to bring natural gas to market, but that communities depended on that water for everything they do. So, we decided to do something differently to avoid the clash between the company and the community because if there’s a clash the company is always going to lose out. So, we set a goal – to become “freshwater neutral” by the end of 2016. For every gallon of fresh water that we used, we offset it or replenished it – in the same region where it was used – through water-quality improvement projects and treatment technologies to return fresh water to the environment. It was unprecedented for the oil and gas industry – and it worked. People said we couldn’t do it, but we made Southwestern Energy “freshwater neutral” in all of its operations by the end of last year and it’s freshwater neutral today. We can meet these challenges – and we can do well by doing good – but it takes leadership. It takes determination to get there.